Substance
The re-branding facelift, when logos go under the knife
Pepsi, tell me what you don’t like about yourself. For companies, re-branding with a new logo or fresh look provides a sort of facelift. (Really takes years off their life.) Some get over-the-top PR, other re-brands slide in under the radar. Eric’s Ad Blog has compiled a list of popular re-brands in the last four [...]
5 Small Business Musts
The Top 5 Small-Business Musts 5. Social Media Social Media provides another way to connect with customers. But recent research has shown that it has little impact on purchase decisions. Don’t expect it to increase sales. As I’ve said before, social media is a conversation with your customers. It should be used to strengthen existing customer relationships and give a [...]
Online Advertising and Branding
All parts of business are transforming and evolving. Much of that involves the move to the web. But I’m concerned that companies will fall short of branding themselves in the mind of consumers. Branding takes place most often with the spoken word: Audio. Maybe a jingle. Maybe a heartfelt message. Maybe a funny story that [...]
Business categories: Style versus Substance
Here’s the scene: a swamp in the woods, at night. In the distance sits a dimly lit bar. The characters: three frogs, each sitting on a lily pad. Action! Frog 1 says: “Bud” Frog 2: “Weisss” Frog 3: “Errr” As we all know, this was a popular Super Bowl XXIX commercial in 1995 from Budwesier, created by DMB&B/St. [...]
Super Bowl XLV: advertising and a little football
When I sat down to compose this week’s post, I was initially going to write why Super Bowl ads are a waste of money. Why unless the ad is as big as the game itself, I began, then the advertiser should stay out of the game. But then it hit me like the Packers Clay [...]
Brief Media Analysis, Advantages and Disadvantages of each ad medium
While perusing Rab.com (Rab.com is Radio Advertising Bureau, a subscription-based tool for advertisers and media types.) Friday, I came across a sample client proposal. The proposal was meant to show an advertiser how adding radio to its newspaper schedule would increase the overall strength of the advertising campaign. It listed the strengths and weaknesses of Newspaper. [...]
What about Web Banners and Billboards?
I’ve covered radio, tv, newspaper, magazines, flyers and social media. So what about Web Banners? And what about Billboards? Whereas media that use sound fall under echoic advertising (Radio, TV, YouTube, etc), and media that use images fall under iconic (newspaper, magazines, flyers, signage, etc), where do Web Banners fit in? And what about Billboards, [...]
