Radio Advertising
5 Things Small Business Owners Should Be Doing
Editor’s Note: Eric Zimmett is a tech writer and small business consultant who works at StateCollege.com assisting businesses with how to navigate today’s difficult marketing and advertising landscape. In his inaugural tech column for StateCollege.com, Eric Zimmett gives you five things small business owners should be doing. His “Tech Talk” column appears biweekly on StateCollege.com. [...]
Sony’s CRACKLE making noise with free Internet TV service
While Netflix was busy battling HBO over exclusive content and providing an increasingly valid reason to cut the cable-cord, Sony’s Crackle just kept building. Adding content, signing advertisers and launching on an array of devices including Xbox 360, Roku, Sony Blu-ray players, Sony Internet-connected TVs, Android, iPhone, iPad and more. Its time out of the [...]
Advertising shouldn’t be a roll of the dice
To most business owners, advertising is a black hole. They send it out, then it disappears. Where did it go? So, they ask new customers where they came from, how they heard about them. That’s fine. Though entirely useless. The truth is, other than online, advertising is difficult if not impossible to track. Many times business owners [...]
Radio Today…and Tomorrow
I worked in the radio industry from 2008 through 2011. In that time, I had my finger on the pulse of both traditional radio as well as new radio offerings both online and via satellite. Current trends are only the beginning. The radio of the future will blow it all out of the water. Since [...]
5 Small Business Musts
The Top 5 Small-Business Musts 5. Social Media Social Media provides another way to connect with customers. But recent research has shown that it has little impact on purchase decisions. Don’t expect it to increase sales. As I’ve said before, social media is a conversation with your customers. It should be used to strengthen existing customer relationships and give a [...]
Pandora, Slacker and the radio landscape
Internet radio services like Pandora and Slacker radio are building momentum, following in the footsteps of conventional radio by offering subscription-free radio supported by advertising. But don’t let all that buzz fool you. Though the Internet radio services are getting the press, conventional radio is alive and well — still the most used audio platform among [...]
Online Advertising and Branding
All parts of business are transforming and evolving. Much of that involves the move to the web. But I’m concerned that companies will fall short of branding themselves in the mind of consumers. Branding takes place most often with the spoken word: Audio. Maybe a jingle. Maybe a heartfelt message. Maybe a funny story that [...]
