Foursquare
Foursquare and Location-Based Services for your Business
In marketing school it is taught that the purpose of a business is to create a customer. One new way has emerged in recent years to specifically identify new customers, or at least those who opt to check-in. Editor’s Note: This article first appeared on StateCollege.com in Tech Talk, a biweekly column by Eric Zimmett. Click here to [...]
5 Things Small Business Owners Should Be Doing
Editor’s Note: Eric Zimmett is a tech writer and small business consultant who works at StateCollege.com assisting businesses with how to navigate today’s difficult marketing and advertising landscape. In his inaugural tech column for StateCollege.com, Eric Zimmett gives you five things small business owners should be doing. His “Tech Talk” column appears biweekly on StateCollege.com. [...]
Top 5 tools for Mobile Productivity
Mobile is looking like the next Web 2.0 with the emergence of mobile devices like the iPad, Kindle and Nook; the rise in smartphone usage; and the explosion of mobile apps. It’s not just for work. Mobile is taking over our lives. Work and play. Eric’s Ad Blog has compiled the Top Five tools for [...]
Tech companies battling for customers
This is a great time to be a consumer. Companies are battling to release the next greatest advancement in technology — whether it’s NFC, Cloud Storage, Streaming Video or even Social Networking — and the consumers are ready and waiting. The instant a company releases a new product or service, the competition follows suit. And [...]
5 Small Business Musts
The Top 5 Small-Business Musts 5. Social Media Social Media provides another way to connect with customers. But recent research has shown that it has little impact on purchase decisions. Don’t expect it to increase sales. As I’ve said before, social media is a conversation with your customers. It should be used to strengthen existing customer relationships and give a [...]
Thanks for checking in – a look at Location
A new vehicle in the advertising realm, one that should not be underestimated, is location-based applications. Location-based applications allow users to ‘check-in’ via smartphone and share their location with other users of the service or other social networks. Users are able to see who else is checked in at a given location (from all users) or friends in [...]
My take on digital and social media
I was asked to guest lecture an advertising course at Penn State University on Monday, Jan. 24, 2011. In preparing my presentation, I figured I’d use this blog as my whiteboard. Kill two birds with one stone, as they say. Besides I’m always looking for ways to be more efficient, like drinking and driving planning [...]
