5 Small Business Musts
The Top 5 Small-Business Musts 5. Social Media Social Media provides another way to connect with customers. But recent research has shown that it has little impact on purchase decisions. Don’t expect it to increase sales. As I’ve said before, social media is a conversation with your customers. It should be used to strengthen existing customer relationships and give a [...]
My predictions for Internet TV and the future of Cable
A Netflix-red-hot topic on this blog and certainly in the tech world is the rise of Internet TV and the belief that it will some day replace cable TV as our chief source of home entertainment. In previous posts, I’ve covered My Cord-Cutting Experience; Netflix; Hulu Plus; Roku; and even my comprehensive Internet TV Guide. Now I’d like to offer a few predictions [...]
Thanks for checking in – a look at Location
A new vehicle in the advertising realm, one that should not be underestimated, is location-based applications. Location-based applications allow users to ‘check-in’ via smartphone and share their location with other users of the service or other social networks. Users are able to see who else is checked in at a given location (from all users) or friends in [...]
The Twitterati
Twitterati: The Tweet elite, whose feeds attract thousands of followers and whose 140-character spews capture the attention of the rapt who doggedly monitor them. -As defined by Urban Dictionary Recent reports estimate that 90 percent of tweets are generated by less than 25 percent of Twitter users. Let’s [...]
Hello, hulu
If Netflix is the poster child for streaming video — with a following of 20 million and counting — then Hulu is the forgotten variety. In only its third year, Hulu is becoming quite the player and is holding ground in its mission to keep Netflix from taking over the (internet video) world. In fact, [...]
Free ways to connect with customers and promote your local business
Nothing replaces positive word of mouth and a great ad campaign, but there are exciting (and free) ways you can connect with your customers and grow your business. In many ways, marketing works like a machine, with all of the parts, large and small, working together in unison. Advertising, Customer Service, Social Media all play [...]
A mobile Facebook
I watched The Social Network yesterday. It was my second time watching the Facebook-inspired biopic. It’s a great flick, however true-to-life it was. The film is bringing even wider publicity to the social networking site — originally called The Facebook as the movie accurately depicts — and CEO Mark Zuckerberg. It’s a communication vehicle, a networking resource, [...]
