archives
The re-branding facelift, when logos go under the knife
Pepsi, tell me what you don’t like about yourself. For companies, re-branding with a new logo or fresh look provides a sort of facelift. (Really takes years off their life.) Some get over-the-top PR, other re-brands slide in under the radar. Eric’s Ad Blog has compiled a list of popular re-brands in the last four [...]
Top 5 tools for Mobile Productivity
Mobile is looking like the next Web 2.0 with the emergence of mobile devices like the iPad, Kindle and Nook; the rise in smartphone usage; and the explosion of mobile apps. It’s not just for work. Mobile is taking over our lives. Work and play. Eric’s Ad Blog has compiled the Top Five tools for [...]
Getting Started with Internet TV
Swapping pay-TV for Internet streaming services like Netflix is the latest trend for tech savvy consumers looking to cut rising cable costs in a tough economy. But for those new to Internet TV with little or no knowledge of the streaming landscape, things might look a little confusing. That’s why most haven’t taken the leap. [...]
An Apple a day
There have been countless articles written on Steve Jobs’ passing last Wednesday at the age of 56; his contributions to technology and his ability to see what we wanted before we knew we wanted it. Accounts of Jobs’ perseverance — from starting Apple in a garage with Steve Wozniak in 1976 to his exit in [...]
Ustream, the free Internet television network
Netflix gets all the hype when it comes to cable-killing Internet video, but Internet superchannel Ustream might be a better model for the next online cable network. Founded in 2007, Ustream offers an array of shows, both live and recorded, as well as Internet channels from some of our favorite brands and celebrities. The company [...]
Advertising shouldn’t be a roll of the dice
To most business owners, advertising is a black hole. They send it out, then it disappears. Where did it go? So, they ask new customers where they came from, how they heard about them. That’s fine. Though entirely useless. The truth is, other than online, advertising is difficult if not impossible to track. Many times business owners [...]
On-demand is the next TiVo
TiVo revolutionized the way we watch television, allowing us to record, pause and rewind live TV broadcasts and even skip commercial content. TiVo is second nature to us now; in fact, it’s even become a verb. To the networks and advertisers, it posed a slight challenge to not only prime-time TV — by allowing users [...]
